Typography
Typography
Playfair Display for bold impact, Lora for warm accents, and versatile Lato for clean, readable body text.
Fatface (Heading)
Lora (Sub-head)
Lato (body text)
0123456789
Color Palette
Color Palette
#B62020
#392A2A
#8B4513
#D4A574
#F5E9D9
Strategy
Strategy
The strategy centers on creating a multisensory brand ecosystem that blends elevated design with approachable warmth. It leverages artisanal storytelling, immersive retail environments, and community-focused engagement to position Aperi not just as a bakery, but as an essential urban destination for meaningful connection and intentional living.
The strategy centers on creating a multisensory brand ecosystem that blends elevated design with approachable warmth. It leverages artisanal storytelling, immersive retail environments, and community-focused engagement to position Aperi not just as a bakery, but as an essential urban destination for meaningful connection and intentional living.
Objective
Objective
The objective of the Aperi brand is to redefine modern bakery culture by creating more than pastries—to craft meaningful moments of connection and pause. It aims to become an essential urban sanctuary where artisanal quality, thoughtful design, and community warmth converge, transforming the simple act of breaking bread into a cherished daily ritual that nourishes both body and spirit.
The objective of the Aperi brand is to redefine modern bakery culture by creating more than pastries—to craft meaningful moments of connection and pause. It aims to become an essential urban sanctuary where artisanal quality, thoughtful design, and community warmth converge, transforming the simple act of breaking bread into a cherished daily ritual that nourishes both body and spirit.
Editor & Parent
Editor & Parent
Ben Carter
Ben Carter
"Bakery isn’t just where I get bread; it’s must that it feel part of the neighborhood.”
"Bakery isn’t just where I get bread; it’s must that it feel part of the neighborhood.”
Ben works remotely and manages the household flow for his family. He values routine and human connection outside his home office. Bakery shops serves as his crucial “third place”—the spot where he can transition from work to home, catch up with neighbors, and treat his kids to a weekend ritual they all anticipate.
Ben works remotely and manages the household flow for his family. He values routine and human connection outside his home office. Bakery shops serves as his crucial “third place”—the spot where he can transition from work to home, catch up with neighbors, and treat his kids to a weekend ritual they all anticipate.
Goals:
Find a reliable, welcoming hub close to home.
Introduce his children to quality food in a comfortable setting.
Simplify gifting with locally made, impressive options.
Goals:
Find a reliable, welcoming hub close to home.
Introduce his children to quality food in a comfortable setting.
Simplify gifting with locally made, impressive options.
Isla Root
Isla Root
Sustainability architect
Sustainability architect
“In a world of screens, I crave things I can touch, taste, and feel connected to.”
“In a world of screens, I crave things I can touch, taste, and feel connected to.”
Isla designs for well-being, and seeks the same intentionality in her daily life. Isla designs for well-being, and seeks the same intentionality in her daily life. She’s drawn to the narrative behind her food and views her choice of bakery as an extension of her values: craftsmanship, design, and authentic community over convenience.
Isla designs for well-being, and seeks the same intentionality in her daily life. Isla designs for well-being, and seeks the same intentionality in her daily life. She’s drawn to the narrative behind her food and views her choice of bakery as an extension of her values: craftsmanship, design, and authentic community over convenience.
Goals:
Find authentic, sensory breaks in a hectic schedule.
Support local businesses with transparent, ethical practices.
Discover beautiful, giftable items that tell a story.
Goals:
Find authentic, sensory breaks in a hectic schedule.
Support local businesses with transparent, ethical practices.
Discover beautiful, giftable items that tell a story.
Audience
Audience
Aperi serves a larger demography (20-65) seeking authentic, crafted experiences over transactional convenience. They value design, narrative, and ritual—viewing a pastry as mindful self-care. The bakery also anchors its neighborhood as a "third place" for remote workers, locals, and parents desiring community connection. Additionally, it attracts discerning gift-givers looking for thoughtful, beautifully packaged offerings. Ultimately, Aperi's audience shares a desire to slow down and find joy in quality, sensory moments and human connection.
Aperi serves a larger demography (20-65) seeking authentic, crafted experiences over transactional convenience. They value design, narrative, and ritual—viewing a pastry as mindful self-care. The bakery also anchors its neighborhood as a "third place" for remote workers, locals, and parents desiring community connection. Additionally, it attracts discerning gift-givers looking for thoughtful, beautifully packaged offerings. Ultimately, Aperi's audience shares a desire to slow down and find joy in quality, sensory moments and human connection.
Aperi serves a larger demography (20-65) seeking authentic, crafted experiences over transactional convenience. They value design, narrative, and ritual—viewing a pastry as mindful self-care. The bakery also anchors its neighborhood as a "third place" for remote workers, locals, and parents desiring community connection. Additionally, it attracts discerning gift-givers looking for thoughtful, beautifully packaged offerings. Ultimately, Aperi's audience shares a desire to slow down and find joy in quality, sensory moments and human connection.
Challenge
Challenge
Challenge was to; create a sophisticated yet approachable brand identity for a modern artisanal bakery that bridges traditional craftsmanship with contemporary aesthetics. The name "Aperi" (derived from "aperitif" - to open) needed to communicate quality, community, and the art of slowing down.
Challenge was to; create a sophisticated yet approachable brand identity for a modern artisanal bakery that bridges traditional craftsmanship with contemporary aesthetics. The name "Aperi" (derived from "aperitif" - to open) needed to communicate quality, community, and the art of slowing down.
Introduction
Introduction
"Aperi is where time slows down, ovens warm hearts, and every crumb tells a story of craftsmanship and connection."
"Aperi is where time slows down, ovens warm hearts, and every crumb tells a story of craftsmanship and connection."
Project: Complete Brand Identity & Visual System Design
Project: Complete Brand Identity & Visual System Design
Time Taken: 7 weeks
Time Taken: 7 weeks
Deliverables: Logo system, color palette, typography, packaging, signage, brand guidelines
Deliverables: Logo system, color palette, typography, packaging, signage, brand guidelines
Background: Aperi Bakery emerged from a simple truth: it is to create not just baked goods, but moments of connection—modern meeting places where quality ingredients and traditional techniques create spaces for conversation and community.
Background: Aperi Bakery emerged from a simple truth: it is to create not just baked goods, but moments of connection—modern meeting places where quality ingredients and traditional techniques create spaces for conversation and community.
Conclusion
Timeless craftsmanship meets modernist warmth in a community-focused sensory brand.
Timeless craftsmanship meets modernist warmth in a community-focused sensory brand.
The Aperi brand identity successfully transcends conventional bakery aesthetics to establish a resonant, multisensory ecosystem. By harmonizing artisanal integrity with modernist design and a narrative of meaningful connection, the system does not merely identify a business—it cultivates an experience. The result is a distinctive and cohesive brand that nourishes community, elevates daily ritual, and provides a timeless foundation for enduring growth and emotional loyalty.